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Valentine’s Day email campaigns across fashion e-commerce follow a well-worn playbook. The inbox fills up with near-identical messages, and user attention fragments across dozens of competing promotions. AJIO’s challenge was specific:
- Standard Valentine’s Day emails relied on static promotional creatives, heavy discount messaging, and category-first product grids
- This approach felt transactional rather than emotional, creating minimal brand recall Multiple product grids within a single email overwhelmed users rather than guiding them toward...
In its first year, Share.Market primarily used email for marketing push communication:
- Product adoption nudges
- First-investment prompts
- KYC closure reminders
This created two clear gaps.
Tonality was consistently promotional, leaving little room for the brand’s research credibility to come through. And the headline numbers reflected it: open rates were tracking below the fintech benchmark, and click engagement was sitting at roughly low, well under the level the team needed to make email a serious revenue...
The insight that would define this story was simple – but the cost of ignoring it was significant.
Hirsch’s wasn’t losing customers at the awareness stage. They were losing them after the interest had already been earned. Users were landing on product pages, spending time comparing features and prices, and then quietly leaving – with no mechanism to bring them back to what they’d shown genuine intent on.
Their existing tool, Everlytic,...
For a brand built on personal connection, growth brings a trade-off. More members, clubs, and programmes mean more communication – but a one-size-fits-all message loses the personal feel that members value.
Planet Fitness had two clear goals:
- Drive registrations for challenge programmes like DadBod and HYROX through timely, personalised email that matched how members actually train over several weeks.
- Reach the full member base for launches and seasonal moments, without losing deliverability...
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